Apple is planning to introduce a new Apple TV set-top box as early as April.Apple is reportedly in Talks with contents providers like Time Warner cable about new content partnerships for the next version for the Apple TV set-top box.According to the publication, Apple would announce the new hardware in April with plans to begin selling it by the holiday season.
That part in quotes isn’t even the full first sentence, which goes on to cite unnamed “people with knowledge of the matter” as saying that Apple is trying to cut deals with Time Warner Cable, along with “other potential partners.”The thing about Apple rumors – notoriously hard to judge the first place – is that they get even harder to judge when you get potential content partners involved.Especially big, established content partners that sell entertainment like TV, movies and music. Those types of partners like to be paid handsomely for their work, and many of see technology as a vehicle for piracy more than anything else.
An update to the Apple TV line has been rumored for some time, but the details about Apple’s alleged content negotiations make this report particularly interesting. Time Warner Cable revealed last June that it was in talks with Apple and its competitors over streaming video deals.
Apple wouldn’t announce a simple hardware update to the Apple TV months in advance, but it a new content model would be worth unveiling early in order to build momentum for licensing discussions, which tend to be long and complicated. Aside from the potential for new programming, the next-gen Apple TV will reportedly sport an upgraded processor and interface.Apple TV set-top box that includes Time Warner Cable content pans out. It would be interesting to see whether the box is similar to an actual cable box that you’d otherwise rent from TWC – as in, you run the coaxial cable from your wall into the back of the box – or if it’d be an over-the-top box that used your Internet connection without requiring a coaxial connection.
That part in quotes isn’t even the full first sentence, which goes on to cite unnamed “people with knowledge of the matter” as saying that Apple is trying to cut deals with Time Warner Cable, along with “other potential partners.”The thing about Apple rumors – notoriously hard to judge the first place – is that they get even harder to judge when you get potential content partners involved.Especially big, established content partners that sell entertainment like TV, movies and music. Those types of partners like to be paid handsomely for their work, and many of see technology as a vehicle for piracy more than anything else.
An update to the Apple TV line has been rumored for some time, but the details about Apple’s alleged content negotiations make this report particularly interesting. Time Warner Cable revealed last June that it was in talks with Apple and its competitors over streaming video deals.
Apple wouldn’t announce a simple hardware update to the Apple TV months in advance, but it a new content model would be worth unveiling early in order to build momentum for licensing discussions, which tend to be long and complicated. Aside from the potential for new programming, the next-gen Apple TV will reportedly sport an upgraded processor and interface.Apple TV set-top box that includes Time Warner Cable content pans out. It would be interesting to see whether the box is similar to an actual cable box that you’d otherwise rent from TWC – as in, you run the coaxial cable from your wall into the back of the box – or if it’d be an over-the-top box that used your Internet connection without requiring a coaxial connection.
For the sake of argument, let’s assume that this Apple TV set-top box that includes Time Warner Cable content pans out. It would be interesting to see whether the box is similar to an actual cable box that you’d otherwise rent from TWC – as in, you run the coaxial cable from your wall into the back of the box – or if it’d be an over-the-top box that used your Internet connection without requiring a coaxial connection.In either case, you’ll have to be a Time Warner Cable customer. That can be said any which way this rumor pans out, assuming it does. As someone who only has access to Comcast, I won’t be able to just go to the Apple Store, buy this Apple TV box, come home, hook it up and tell Comcast to go fly a kite with a hole in it.This would very likely be like the TWC TV app that’s available on the Xbox 360, which just requires a TWC modem and Internet connection. Although things would get really interesting if TWC actually used these mythical Apple TV boxes as rentable cable boxes instead of the clunky messes that cable companies rent out now.
Lots of things have to fall into place before any of this has a shot at happening, though. Treat this as a rumor that would be a pleasant surprise to see pan out over the timeline Bloomberg’s talking about, but don’t go scheduling an “Apple + TWC = Love” tattoo in April just yet. Baby steps toward a slightly less awful cable TV future. Baby steps.
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